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Master in Digital Marketing and Social Media

The structure and subjects of the  Master in Digital Marketing and Social Media are organized as follows:

Introduction to digital marketing

  • Introduction to digital marketing, search engines, PULL and PUSH
  • Digital marketing strategies, the buyer person and the AIDAS
  • Internet business models and their strategic peculiarities
  • Masterclass:  The digital marketing job market
  • Masterclass:  Legal aspects and privacy

PPC / SEM: The Search Network

  • Introduction to SEM
  • Strategy and structure in search network
  • Types and methods of SEM optimization in search network
  • Masterclass:  Adwords vs Adwords Editor interface
  • Masterclass:  Investment planning in PPC (Average market metrics)

Partnering and affiliation channels

  • Introduction to partnering and affiliation
  • Strategies and types of partnering and affiliation
  • Launching and monitoring partnering
  • Masterclass:  Tools and affiliate platforms
  • Masterclass:  Success stories of partnering and affiliation

Social Ads

  • Facebook and Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • Masterclass:  Media planning in social Ads
  • Masterclass:  Advertising on social networks and success stories

Social Media Hacking

  • Integrate growth hacking with social media
  • Lean marketing
  • SEO hacks
  • Masterclass:  Growth hacking tools for community managers
  • Masterclass: Success story

Email marketing and CRM

  • Email Marketing
  • Email Marketing and CRM
  • Acquisition Marketing
  • Masterclass: Email Marketing Tools
  • Masterclass: Success story

Inbound Marketing

  • Inbound marketing
  • Content Marketing Content plan for Inbound
  • Marketing + Advertising. The art of attracting customers
  • Masterclass: Inbound Tools
  • Masterclass: Success stories in Inbound


  • Introduction to web analytics: Google Analytics
  • Panels of analytical management in RRSS: Facebook, Instagram, Twitter, YouTube and LinkedIn
  • Configuration of dashboards, audit and analytical reporting
  • Masterclass:  Fundamentals Google Analytics
  • Masterclass:  Facebook Analytics

Monitoring and Profitability

  • Online reputation management
  • Social media metrics and dashboards
  • Profitability and ROI
  • Masterclass:  Reporting with dashboards
  • Masterclass:  How to overcome a reputation crisis in RRSS

Social Media

  • Social Media Strategies
  • Social Media Branding
  • SM Audit and Social Media Plan
  • Masterclass:  Social Media Management Tools
  • Masterclass:  Success stories in Social Media
smm course

Location and Fees Of Our Digital Marketing Course

  • Date :6-26-2019
  • Time : 08:00 AM – 10:00 AM
  • City : Gujranwala
  • Location professor colony gujranwala
  • Price (GST included) : 7000 – 30000

Weekends Batch(Saturday and Sunday Only)

  • Date :7-26-2019
  • Time : 08:00 AM – 10:00 AM
  • City : Gujranwala
  • Location professor colony gujranwala
  • Price (GST included) : 7000 – 30000

Upon completion of the  Master in Digital Marketing and Social Media you will be perfectly capable of:

  • Apply digital marketing strategies appropriate to social networks.
  • Make the most of social networks as a channel of promotion and sale for a brand.
  • Use Digital Marketing as a competitive advantage to carry out marketing campaigns appropriate to the different market sectors.
  • Plan and manage a marketing campaign adapted exclusively for social networks .


Who is this Master for?


The  Master in  Digital Marketing and Social Media Master  provides training specifically oriented to the following profiles:

  • Marketing professionals who want to update their knowledge in Internet 2.0 and social networks.
  • Entrepreneurs wishing to specialize in Digital Marketing to learn how to use the most innovative techniques and tools to carry out a marketing campaign for their company.
  • Managers or marketing managers who need to renew their marketing knowledge and adapt them more to the digital age.
  • New graduates who want to develop their professional career in the digital marketing sector and social networks

Innovative learning model

At IEBS we apply the most modern methodologies and learning techniques. The programs are developed according to the agile methodologies and structured into weekly classes where the student has a series of goals and milestones to fulfill and a project where to put into practice the knowledge acquired with the guidance and supervision of a mentor.

What does it consist of?

  • Inverted Class: we start with the project that you have to solve
  • Learning by projects: we learn by doing not listening
  • Teamwork: we work and learn as a group
  • Formal, informal and social learning: we use all available useful resources

How does it work?

  • The principle of each class or module is always the project to be developed
  • The student accesses the formal and informal teaching resources proposed by the teacher
  • Participate in debates to reinforce key concepts and ideas
  • It has a mentor, an expert from the sector who has designed the class, to solve their problems and have a feedback from the real world